Archive for category: Brand Damage

The World (Wide Web) We Live In, Part 1 – How the Internet Affects Our Customer Service

29 Jun
June 29, 2012

Tweet I had a blast from my past recently. While looking up something obscure and very 1990s (Beanie Babies – don’t ask), my Google search results led me to web domains I thought had disappeared long, long ago – sites like angelfire.com and tripod.com. And it got me thinking in general about the Internet and [...]

Mesozoic Marketing: One Unique Way to Change Your Customer Service

12 Jun
June 12, 2012

Tweet They say a name is everything.   William Shakespeare wrote, “What’s in a name? That which we call a rose by any other name would smell as sweet.” Theodore Roosevelt: “The one thing I want to leave my children is an honorable name.” But for today’s topic, perhaps we should look to the iconic [...]

Marilu Henner’s Brand Damage

20 Feb
February 20, 2012

Tweet Marilu Henner is damaging her brand.  Or, others are damaging it for her.  How you say?  Well, my receptionist calls me the other day.  He’s very excited.  Someone is calling wanting to interview me about how senior citizens can earn additional money as mystery shoppers. I asked him to put them through.  The woman [...]